Elemental Print and Online Campaign (2017)

Director/ Creator

FMX is an annual conference dedicated to animation, computer graphics and visual effects, taking place in May in the “Haus der Wirtschaft” in Stuttgart, and hosted by the Filmakademie Baden-Wuerttemberg. For 2017 they chose our trailer “Elemental” as the official one of this Conference.

Julie Boehm was asked to realize the main motifs for the PRINT & ONLINE CAMPAIGN

Interview for the FMX

Since it wasn’t planned to turn Elemental into a print campaign in the first place, the creation of the print campaign turned out to be a difficult task.
Every element was a challenge in its own way. I worked a lot with Photoshop, but actually I had to adjust the process to every element individually, depending on the footage that I had available. For example we couldn’t retrieve a suitable pose from the video footage for the earth motive. So I created a 3D model in Mixamo, uploaded it to Fuse for rigging and used Cinema to render it as a base for the motive. The workflow was less technical that way compared to working solely with Cinema.

Concept / Director / Art Julie Böhm
Producer Lena-Carolin Lohfink
Technical Lead / Online Content Direction David Bellenbaum

Cast Momo Peter Sanno, Annika Hakala, PingTing Zang, Tristan Tornarolli
Photographer Bernd Henschtel
Sounddesign Moritz Drath
Additional Support Jonathan Hornby

Executive Producer Filmakademie Baden-Württemberg

Online Teaser


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