FMX is an annual conference dedicated to animation, computer graphics and visual effects, taking place in May in the “Haus der Wirtschaft” in Stuttgart, and hosted by the Filmakademie Baden-Wuerttemberg. For 2017 they chose our trailer “Elemental” as the official one of this Conference.
Julie Boehm was asked to realize the main motifs for the PRINT & ONLINE CAMPAIGN
Interview for the FMX
Since it wasn’t planned to turn Elemental into a print campaign in the first place, the creation of the print campaign turned out to be a difficult task.
Every element was a challenge in its own way. I worked a lot with Photoshop, but actually I had to adjust the process to every element individually, depending on the footage that I had available. For example we couldn’t retrieve a suitable pose from the video footage for the earth motive. So I created a 3D model in Mixamo, uploaded it to Fuse for rigging and used Cinema to render it as a base for the motive. The workflow was less technical that way compared to working solely with Cinema.
Concept / Director / Art Julie Böhm
Producer Lena-Carolin Lohfink
Technical Lead / Online Content Direction David Bellenbaum
Cast Momo Peter Sanno, Annika Hakala, PingTing Zang, Tristan Tornarolli
Photographer Bernd Henschtel
Sounddesign Moritz Drath
Additional Support Jonathan Hornby
Executive Producer Filmakademie Baden-Württemberg