JAB Camouflage

Commercial (2015)
1 “
Idea/ Actress/ Scenic Painter

A girl in a deserted house during the night: She follows the shine of a magic light that leads her to a mystic excellent fabric.
The cloth awakes to life and elopes the girl into a fairy-tale world of dreams!

produced at the Filmacademy Baden-Wuerttemberg,
Client JAB

Idea and dancer: Julie Boehm

In 2014 my idea „Camouflage“ won the JAB Challenge at the Filmacademy: Production of a new commercial for JAB Anstoetz fabrics.
So here is it, enjoy watching the story of the girl Mia in an old house at night,  discovering a magic fabric getting alive….

The original story included much more camouflage paintings – game of hide and seek between the little girl and the dancing fairy. At the end Mia catching the fairy and falling down on a huge bed, the fairy transforming into a fabric foldering.

The dancing part was also very challenging, as it was already november when we shot this film in the lost place of an old hotel in Freudenstadt (Black Forest, Germany).

Until the day of the shooting I painted for two weeks the filmcrew as a scary ancestral gallery. Unfortunately only two paintings (customer Anstoetz as Napoleon / Felix the producer) made it into the film as the time of shooting was too short.

Here you can see my paintings

Makingof of the process:

VFX Breakdown by Epicscapes

My first ConceptBoard for the JAB Anstoetz Challenge:

Media and press about my win:

Producer: Felix Fahle
Concept/ Winner of the JAB Challenge: Julie Boehm
Director: Cornelius Schick
DoP: Jan David Günther
Gaffer: Andreas Burz
Editor: David Gesslbauer
Choreography: Katja Trautwein
Set Photographer: Sagaphoto
Sound Design: Tobias Scherer
Music: Marius Kirsten
VFX Artist: Marc Zimmermann

Bodypainting: Birgit Moertl
Bodypainting Colours: Cameleon

Mia (little girl): Charlotte Lorenzen
Dark Fairy: Julie Boehm

Produced for JAB Anstoetz

© 2015 Filmakademie Baden-Württemberg

New York “Best Advertising Trophy”


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